ASA
The Advertising Standards Authority is the UK's independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints and proactively checking the media the action against misleading, harmful or offensive advertisement.
Codes rules advert need to follow
- Misleading
- Dishonest
- Inaccurate
- Offensive
Have an independent body who come from different background and they regulate the ad's.
70% - Dealing with information that is accurate.
30% - Dealing with content that is innoproaite for children.
- Dishonest
- Inaccurate
- Offensive
Have an independent body who come from different background and they regulate the ad's.
70% - Dealing with information that is accurate.
30% - Dealing with content that is innoproaite for children.
![Picture](/uploads/3/8/7/9/38797531/3606104.jpg?250)
This advert was banned because of many codes that it may have broke. The first one being that is suggests 'gang rape' and that it is ok. The man is holding down the woman and she looks like she is struggling to get up. Secondly, it could also be argued it is giving men a bad name whilst making woman seem unequal compared to them.